Baku insists on multilevel cooperation with Israel
In an intriguing blend of commerce and commemoration, the official state newspaper of Azerbaijan featured a Coca-Cola advertisement on November 8, on the occasion of Victory Day, a national holiday declared following the country's triumph in the Karabakh War. This move comes at a time of contrasting regional stances, as symbolic protests in neighboring Turkey have seen the pouring of Coke on the ground to demonstrate against Israel's actions in Gaza.
The advertisement, as reported by Haber Sol, carried a message of congratulations from the Coca-Cola company to the Azerbaijani people: "The Coca-Cola Company congratulates the Azerbaijani people on the occasion of the Victory Day on November 8 and wishes each family a day full of happiness and joy." This gesture highlights the ongoing commercial and diplomatic ties between the state of Azerbaijan and various international entities, including multinational corporations like Coca-Cola.
The placement of such an advertisement in a state-run publication amid the ongoing war in Gaza is not merely a commercial decision but also reflects the nuanced geopolitical relationships in the region. It is particularly noteworthy given the backdrop of Azerbaijan's multifaceted relationship with Israel. Baku has long been regarded as one of Tel Aviv's most crucial regional allies. This partnership has been cemented through various levels of cooperation, particularly in the energy and defense sectors.
Israel relies heavily on Azerbaijan for its oil supply, with Azerbaijani crude making its way to Israeli shores via Turkish ports. This energy alliance is a cornerstone of the bilateral relationship, ensuring a steady flow of resources vital to Israel's economy. Conversely, Azerbaijan has turned to Israel for advanced military hardware, bolstering its defense capabilities with Israeli-made weapons and technology.